Black-owned and Black-targeted media leaders continue to maintain that their companies are treated like second-class citizens in an advertising market that denies them their fair share and pays them rates significantly lower than those earned by larger media outlets.
To underscore their point, the top executive of the largest Black-owned media company in the U.S. will step to the microphone on Jan. 25 for a candid conversation about the state of a campaign, now in its third year, to nudge the industry to equity.
Byron Allen, founder, chairman and CEO of Allen Media Group, will join TVNewsCheck Co-Founder and Publisher Kathy Haley for a candid conversation about navigating a world in which larger, mainstream media outlets can launch with the help of rich, guaranteed advertising sponsorships while Black-owned and Black-targeted networks are told they won’t gain advertisers’ interest until their audiences are large enough to be measured by ratings services.
Allen, who was recently named one of the Bloomberg 50, a listing of the 50 people who defined global business in 2022, launched the Black Owned Media Matters campaign in 2020 in an effort to expose longtime inequities in the way advertisers allocate their annual budgets.
His company operates 10 24-hour cable networks, 21 television stations and a portfolio of streaming services including Local Now, which offers weather, news, information and entertainment programming to local markets across the U.S. AMG’s Entertainment Studios subsidiary produces and distributes feature films and 43 syndicated TV shows.
In 2021, Allen Media Group acquired HBCU Go, a network that broadcasts games of Historically Black Colleges and Universities. He later secured a deal to air HBCU football on duopoly stations owned by Paramount’s CBS Stations. Allen Media Group also acquired the Black News Channel, adding it to a media portfolio that includes 12 TV networks and 27 ABC, CBC, NBC and Fox affiliates.
Kathy Haley, co-founder and publisher of TVNewsCheck, will interview Allen during the webinar, which is sponsored and co-presented by AMG.
Register for the Unity in Black Media Webinar here.
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