Cable Audit Assoc. Now Media Audits International

Cable Audit Associates, a provider of audit and financial management services for the media industry since its founding in 1985, has rebranded to become Media Audits International, the company announced Tuesday. Media Audits International audits subscriber numbers and contract compliance, manages revenue and provides other related professional and content management services for broadcast, cable, satellite, mobile and digital content providers, including app and e-book publishers around the world.

The name change follows an expansion of services and territories covered by the firm in recent years, as digital media platforms have proliferated, sectors have converged, and the media industry itself has grown increasingly global.

Bruce Lazarus, CEO of Media Audits International, said: “The media industry has come a long way since we started out 27 years ago. Since then, we’ve grown by understanding where the opportunities lie and where they’ll come from next. We’ve changed our name to more accurately reflect that capability. From broadcast to cable, e-books to apps, Media Audits International’s truly unmatched expertise and trusted services are giving savvy media companies an important edge in a marketplace that’s never been in greater flux.”

Tom Sassos, chairman of Media Audits International, added: “In the past, content owners delivered media to consumers via a relatively straightforward distribution system. Today, that system has grown increasingly complex. We want to provide our content-owner clients, as they operate in this fragmented environment, with the same revenue assurance and contract compliance services they’ve come to rely on us for. This rebranding positions us more accurately as the company we’ve become, and reflects the many ways in which we have been supporting our clients as their businesses evolve and our industry grows more global.”