Cablevision Partners With Fourthwall On Analytics
Cablevision Media Sales (CMS) and FourthWall Media today announced a partnership that will expand the reach of CMS’s advanced data analytics portfolio beyond the New York DMA. CMS will use FourthWall’s census-level viewership data and data collection solutions to help clients target the right audience in markets across the country.
“The power of census-level audience tuning data fuels our data strategy and improves advertising effectiveness for our clients,” said Paul Haddad, SVP-GM of advanced data analytics for CMS. “Extending that power across FourthWall DMAs provides unique intelligence for our clients, helping them uncover strategic advertising opportunities on a national level.”
Over the past 18 months, CMS’s analytics services have provided insights to programmers and brands on business questions about advertising campaigns and programming needs. Most recently, the company was awarded a patent for its audience measurement system and introduced its media planning platform Total Audience Application.
“Our work with CMS has revealed strategic actionable insights that transform how we address constantly changing consumer behavior,” said Julya Fridman, VP, multiplatform and distribution analytics for A+E Networks. “Knowing that we have a trusted partner that can extend this capability to new markets is a major win as we continuously eye new opportunities and ways to build value.”
“FourthWall Media continuously collects second-by-second viewing data on all channels from millions of set-top boxes with broad national coverage,” said Bill Feininger, president, FourthWall Media. “We are pleased to partner with CMS to expand the reach of its advanced data analytics capabilities and innovative measurement solutions.”