CBS O&Os Name Business Development SVP

Veteran sales and marketing executive Amy Scanlan has been named senior vice president, business development and strategic partnerships, CBS Television Stations. She will assume her new role on March 14.

Scanlan will report to Jim Sullivan, president of sales for the group, and be responsible for working with the sales teams at the group’s 28 stations and spearhead the creation and execution of new business initiatives and the development of strategic cross-platform sales opportunities involving CBS-owned TV stations and other CBS Local Media assets, including CBS Radio stations and combined local TV and radio digital properties; as well as advertising solutions provided by CBS Outdoor and EcoMedia, CBS Corp.’s environment media unit.

She joins the CBS Television Stations after having been VP, ad sales partnerships, Lifetime Television in New York, since July 2008. She has also held the same role with sister network A&E since October 2010.

Previously, she worked for Turner Entertainment Networks in Atlanta as director, consumer marketing and promotions, beginning in November 2004. Prior to that, she spent eight years with Lifetime, beginning in March 1997 as manager and then director of production operations in New York.  In July 2001, she moved to Los Angeles and spent three years as Lifetime’s manager of ad sales marketing.

Her background also includes four years with WNBC New York in the creative services and programming departments.

Scanlan earned her B.S. in television, radio and film production from the S.I. Newhouse School of Public Communications at Syracuse University.