CBS O&Os, ReachMe.TV Go To Airports

ReachMe.TV and CBS Television Stations today launched a 10-year exclusive partnership to coincide with the upcoming launch of ReachMe.TV’s In-Airport Entertainment Network. This new mobile entertainment network will appear on thousands of screens across the top 50 airports in the United States and Canada with a reach of more than 70 million viewers per month and enable viewers in airports to sync their phones or tablets with airport screens and take the content with them.

CBS Television Stations and ReachMe.TV will provide travelers with entertainment, news and sports programming, including local news, weather and sports reports provided by CBS Television Stations; programming from other divisions of CBS Corp. including CBSN, CBS News’ 24/7 digital streaming news service, and film and television highlight packages from Entertainment Tonight and ReachMe.TV’s original series and specials.

“As the demand for out-of-home access to our content continues to grow, we look forward to connecting with our loyal viewers in new and exciting ways,” said James Sullivan, president of sales, CBS Television Stations. “Our partnership with ReachMe.TV will allow CBS Television Stations to vastly expand its reach to include the more than 1.4 billion people per year who travel through the top 50 airports, and continue that relationship on their personal devices. We believe there is no other market that combines this level of reach with such a highly sought-after demographic.”

“Given the sheer scale and scope of our reach, we wanted to rethink how increasingly mobile audiences are being targeted, as well as how mobile media is packaged and sold,” said Lynnwood Bibbens, ReachMe.TV co-founder-CEO. “This partnership puts an experienced nationwide sales force at our disposal, enabling us to focus on building and programming our network, while working with CBS Television Stations to package programming and advertising in new and unique ways.”

ReachMe.TV programs screens in public places with fresh content delivered from the cloud. The company’s deals with CBS Television Stations, infrastructure providers and partners in airports give ReachMe.TV immediate access to the Top 50 U.S. airports, with a combined reach of over 70 million monthly travelers, according to the companies.

Bibbens and Bloom are rolling out the platform to thousands of screens in airports in the U.S. and expect to expand globally later this year. The company is putting the finishing touches on its own production studio in Hollywood and is programming its network with a growing mix of CBS Television Stations programming, ReachMe.TV original content, and programming from producers and outlets around the world. Co-Founders Bibbens and Bloom said they will announce more production and distribution deals in the near future.