Chris Wayland Named New WPIX SVP-GM

Tribune Broadcasting today announced Chris Wayland has been named senior vice president and general manager of its CW affiliate WPIX New York (DMA 1). Wayland will begin his duties on May 22 and assume responsibility for the strategic direction and day-to-day operations of WPIX.

Wayland, who was previously Tribune’s group operations VP, will continue to report to Larry Wert, Tribune Broadcasting president.

Wayland succeeds Greg Easterly, who has served as the station’s interim GM. In June, Easterly will return full-time to his role as SVP group operations for Tribune Broadcasting.

In his role as VP group operations, Wayland assisted with identifying station opportunities and growth strategies.  Prior to joining Tribune, Wayland was in several executive management roles for Sunbeam Television, including EVP and general manager of WSVN Miami, WHDH Boston and WLVI Boston overseeing strategy for the three stations.

He previously was GM and general sales manager for the stations. Prior to his post at Sunbeam, Wayland was director of sales for Comcast Spotlight. He has also held sales leadership positions at WHDH Boston, Fox Sports Net and WLVI Boston. 

Wayland, a former professional hockey player, holds a Bachelor of Arts from Elmira College in New York.