Chyron Goes Blue, Officially

Chyron, always identified with the color blue on its equipment, is more fullyy embracing the color, branding new products with a “Blue” name, it touted at an NAB press conference. Prominent among that branding effort is its new BlueNet, a system that promises to streamline end-to-end graphic workflows. BlueNet puts together Chyron’s graphic tools with its graphics asset management and real-time playout.

Chyron used the NAB Show to announced that Sinclair Broadcast Group is implementing BlueNet at 13 of its news-producing stations, hoping to achieve fully automated news graphics production and distribution. From a hub in Hunt Valley, Md., BlueNet will create and push content to servers at each one of those stations. Sinclair is also equipping 20 stations with Chyron’s Channel Box 2 branding system.

Apparently, business is looking up for Chyron. Michael Wellesley-Wesley, president-CEO, said at Chyron’s press conference: “It’s been an extremely trying period the last three years. Hopefully that period is behind us and we’re on our way to recovery. We’re certainly seeing that.”

He said prior to the conference that Chyron’s  revenues this year should approach those of 2008, a record year for the company before the economy began to slide.

At NAB, Chyron will show enhancements to products including the HyperX3, Lex3, MicroX graphics systems, all with more processing power and functions, without a higher price.

Wellesley-Wesley refers to a sea change now going on, as the “highly-fixed model of the 20^th century” moves to a “more scalable model of the 21^st century.”

With an eye toward the future — and for a little fun — Chyron showed off  its experimental CloudCam, a consumer camera with video viewable and controlled from an iPpad or iPhone. The camera, mounted on a drone, circled the conference room, steered via an iPad by an engineer.