Chyron To Ease Social-Broadcast Integration

Chyron’s crusade to connect broadcast content with social media continues, with the unveiling Sunday of its own social media software, Shout, that allows broadcasters to incorporate tweets into live broadcasts.

Through the platform, users will be able to read tweets on one side of the screen and then drag the tweets and drop them in the rundown, or they can be stored for later reference. The software will also include filters that can block out tweets that aren’t fit for TV broadcast — for instance, tweets with profanity or links.

This news follows Chryon’s late-March unveiling of Engage, a program providing broadcasters access to interactive graphics for on-air social media engagement. Producers, for instance, can design graphics for an on-air survey, which viewers can be prompted to take through Engage charter partner ConnecTV, a second-screen social network for real-time TV viewing.

Chyron has also aligned Engage with social/mobile/TV content integrator never.no; social curation platform provider Mass Relevance; and mobile marketing agency Vibes. And because Engage works through Chryon’s graphics system interfaces, there is no need for custom integration, Bonnie Barclay, VP-CMO, said Sunday.

“The broadcaster’s goal is to tie the second-screen experience to the first-screen experience, to engage the audience, to drive advertising revenue and to generate younger, passionate demos back to their core brands,” Barclay said. “We’re squarely in the middle of this sea change.”

Social media isn’t the exclusive focus for all of Chyron’s recent technical developments. Barclay outlined MediaMaker (officially debuting at NAB), a solution for integrating graphics with file-based workflow production. MediaMaker is also equipped with file-based rendering for creating graphics in editing software.

Chyron will also be demonstrating Shotbox for Lyric. Initially announced late last month, the iPad app lets users trigger graphic displays during live events. Barclay said she foresees the app being popular with news anchors who would like to have control over graphic treatments during broadcasts, particularly for graphic-heavy occasions like the forthcoming elections.

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