Following the devestating flooding that destroyed thousands of homes and killed 10 people, Colorado residents responded in big numbers, donating more than $1.1 million during a Wednesday telethon on KRMA, the local PBS affiliate.
DMA 17
Colo. B’casters Raise $1.1M For Flood Relief
Following extreme flooding that destroyed countless homes and killed 10 people, Colorado residents stepped up to the plate during a Wednesday telethon and donated more than $1.1 million to help Colorado residents recover.
KRMA Denver, the Rocky Mountain PBS station, teamed up with the Red Cross and the Community Food Share for the Colorado Flood Relief Fundraiser telethon, which aired from 4 p.m. to 10:30 p.m. on the station. According to the Colorado Broadcasters Association, only five hours into the telethon, nearly $725,000 was raised. It was in the final hour and a half that donations eclipsed the $1 million mark.
“Broadcasters serve their communities first,” Justin Sasso, president and CEO of the CBA, said in a statement. “Colorado radio and television provided wall-to-wall coverage of this tragedy, communicating ways to get to safety and access lifesaving resources. Before the flood waters had fully receded broadcasters teamed together again and used the power of live, local radio and television to drive a fundraiser, yielding an unprecedented donation total, well beyond our expectations. You can bet that broadcasters will be there as these communities rebuild and get back to business as usual. The level at which broadcasters connect with their audience is unparalleled.”
Funds will be distributed to the American Red Cross Disaster and Flood Relief efforts in Colorado and Community Food Share, which will equally split donations between food banks in Colorado’s Larimer and Boulder counties.
The fundraiser involved all of Denver’s over-the-air channels, including KUSA, KHDT, KKTV, KKCO, KJCT, KZFC, KCNC, KDVR, KREX, KDEN, KTFD and KDVT.
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