ComScore Signs Expansion Deal With Turner

ComScore today announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and comScore’s Advanced Audiences segmentation. Turner already subscribes to comScore’s video on demand and core digital Media Metrix services.

With this expansion, the company can combine household-level TV tuning information with consumer behavior data from third-party segmentation providers to go beyond traditional age/gender demographics. According to comScore: “This allows potential advertisers to better target more relevant audiences, ensuring ads are being seen by the consumers they want to reach.”

“For half a decade, Turner has been at the forefront of developing solutions that harness the power of data and deliver for advertisers new ways to plan, buy and evaluate the impact of their ad investments,” said Dan Aversano, SVP of ad innovation and programmatic solutions at Turner Ignite. “Partners like comScore have helped bolster those efforts, as audience targeting continues to become central to how marketers more precisely reach consumers.”

“We are thrilled to grow our relationship with Turner,” said Carol Hinnant, comScore’s SVP of National Television Sales. “Turner is one of the biggest players in broadcasting, so this agreement only further highlights the value of advanced audiences. It’s good for advertisers, it’s good for networks, and it’s good for the industry.”