Cox Digital Solutions Acquires IB Local Net
Cox Digital Solutions, a division of New York based Cox Reps, is acquiring the IB Local Network business and advertising sales group from Internet Broadcasting. This latest move follows the announcement on Jan. 11 of the merger of Adify and Cox Cross Media to create Cox Digital Solutions.
With the acquisition, Cox Digital Solutions now has more than 150 employees across 10 markets. The new Cox Digital Solutions will deliver a mix of local and vertical content.
“Today is a significant step forward in securing our position in the market,” said Steve Shaw, president of Cox Digital Solutions. “IB Local Network’s publisher relationships and media sales power are a natural fit with Cox Digital Solutions. This combination will enable us to meet a wider set of customer needs through a richer solution set, increase efficiencies, and significantly expand our opportunities for growth.”
Cox Digital Solutions has started integrating the companies’ products, customers, and employees to ensure a smooth transition that will deliver value to customers and partners.
With the sale of its local network business to Cox Digital Solutions, Internet Broadcasting said it is now able to fully focus on providing publishers with its digital publishing platform and services.
“We can now concentrate on what has always been our core business — helping our media publisher clients use their content and consumer relationships to build a powerful digital presence by providing them with the most contemporary publishing platform and services available in North America,” said Roger Keating, interim CEO of Internet Broadcasting and SVP digital media for Hearst Television. “At the same time, by placing the IB Local Network with an outstanding organization like Cox, we’re doing right by our former advertising clients and employees.”