Cox/Raycom/Scripps Show Plans Soft Launch

The hour-long RightThisMinute that combines on-air journalism with the interactivity of social media, using the Internet, mobile, social media and citizen journalists will debut on select stations this fall with plans for national distribution in 2012.

RIghtThisMinute, the new syndicated news show being launched by Cox, Raycom and Scripps, will debut on select stations within those groups in September, with plans for national syndication in 2012.

“We’ll be making it a very focused launch so we hit good stations in good markets,” says Bill Miller of Phoenix-based MagicDust Television, a partner in the one-hour, daily show.

Cox, Raycom and Scripps — which will create and own RightThisMinute — have yet to announce their select launch stations. But the show won’t actively be marketed beyond stations in those groups for 2011, Miller says.

Counting all their stations, Cox, Raycom and Scripps cover 30% of U.S. households.

Miller, however, says he expects the show — a fast-paced program aimed at younger, digital-savvy viewers — to go nationwide in 2012, most likely airing late afternoons leading into more traditional newscasts.

RightThis both distinguishes itself — and complements — local newscasts by covering a wider range of subjects, with a style that appeals to consumers who often turn to the Internet for news, Miller says.


Miller, a founding partner of MagicDust, comes from a broadcasting background. He is a former GM at KTVK and KASW, Belo’s Phoenix stations. Before that, Miller was COO of MAC American Communications, overseeing the company’s media businesses.

MagicDust produced the syndicated NASCAR Angels, which ended its four-season run last September. The company has been developing RIghtThisMinute in the time since.

Magic Dust and the three station groups are partners in the venture, although Miller won’t disclose the financial terms of their agreement.

According to the partners, the show will incorporate mobile, social media and citizen journalism.

A newsroom for the show is being built from the ground up with the latest in Internet newsgathering technology at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

Comments (4)

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Paul Gourley says:

April 8, 2011 at 8:59 am

Sooooo, this is suppose to be original. No wonder they(viewers) are going to cable. These companies have a hard enough time doing their own news!!!!

    John McElfresh says:

    April 8, 2011 at 3:51 pm

    Bob, take a xanax and kick back, have a good weekend and try to relax. You don’t seem to have a grip on reality. How are the companies that you run doing?

none none says:

April 8, 2011 at 9:07 am

If someone doesn’t try – nothing will change – good luck with the show.

Barb Palser says:

April 8, 2011 at 9:18 am

Agree; good luck. We all need to be developing our own product as our networks could care less about us. However, the format for this project keeps changing ,and it’s being forced some very skeptical and reluctant stations. But it’s cheap to produce and they keep the time, so their companies are “fans”…