Cox Ups WSB GM Hoffman, McVay Successor

Cox Media Group (CMG) has named Bill Hoffman, who was previously VP-GM of the company’s ABC affiliate WSB Atlanta, as its new executive vice president. In this executive level role, he will oversee various radio, television and newspaper operations across CMG. 

Hoffman will be succeeded at WSB by Tim McVay, VP-GM of the company’s KTVU Oakland, Calif.

Cox said Hoffman will also handles the role of “champion” for television to “ensure its perspective and expertise is included in corporate decisions.” In that regard, he works closely with each of the Cox-owned television stations to share and reinforce best practices in operations. He also coordinates syndicated programming for the television stations, oversees the Cox Washington Television Bureau and represents the Cox stations to the television industry.

Hoffman joined Cox in 1979 as an account representative at TeleRep and has held a number of roles within the company. Those include VP-GM of WFTV Orlando, Fla.; local sales manager at WSB; office manager at Atlanta’s TeleRep office; and national sales manager at WPXI Pittsburgh. He also was local and national sales manager of WCCO Minneapolis.