Creating Local TV Strategies To Monetize OTT


Two broadcasters, an ad rep firm CEO and a leading industry consultant will address how TV station groups can profit from licensing their content to skinny bundles and selling advertising over the top during a session to be presented at TVNewsCheck’s TV2020: Monetizing the Future conference.


OTT monetization strategies, specialized for local TV broadcasters, will be the focus of a panel session to be presented at TV2020: Monetizing the Future on Oct. 18 in New York.

Kerry Oslund, VP of strategy and business development at Tribune Broadcasting, and Jon Accarrino, executive director of business development at Bonneville Salt Lake, will join Jim Wilson, CEO of Tegna Media-owned advertising rep firm, Premion, and Mike Bloxham, SVP of global media and entertainment at Frank N. Magid Associates, to offer a leading-edge look at how TV station groups can build over-the-top distribution and advertising sales into their revenue strategies for 2018 and beyond. 

 “Local broadcasters know they must develop an OTT strategy, but many have been struggling to clearly identify the path and forecast the ROI,” said Harry A. Jessell, editor of TVNewsCheck, which presents the TV2020 conference at NAB Show New York. “Our panelists will share their experiences at planning a strategy and then building audience and revenue over the top.”

The panel session — “The Future of OTT & Local Revenue Growth” — will take place Wednesday, Oct. 18, at 3:15-4 p.m. at New York’s Javits Center.

Oslund, who was SVP of publishing and digital media at Schurz Communications before joining Tribune a year ago, is known for developing pioneering strategies through business modeling and user-experience understanding.

Accarrino, who oversees revenue generation strategy at KSL-TV and KSL-AM-FM Salt Lake City, was recognized as the Local Media Association’s 2017 Digital Innovator of the Year.


Wilson, who is the former CEO of Atari and COO of digital music service TouchTunes, launched Premion, which served OTT ads in more than 190 markets in the U.S., last year. Bloxham specializes in changing consumer behavior, particularly with regard to TV and video.

TV 2020: Monetizing the Future, launched last year to explore the potential for monetizing ATSC 3.0. This year, it has expanded its focus to address topics like OTT, the future of spot TV advertising revenue, digital monetization, the investment case for transitioning television technology to IP infrastructure and the future of broadcast TV programming in non-network time periods.

NAB Show New York runs Oct. 18-19 at the Javits Center. It aims to connect the next generation of storytellers to the technology and innovation fostering new content strategies to inform, educate and entertain. Produced by the National Association of Broadcasters, the event is co-located with the annual AES Convention and is also part of The Media Collective, a weeklong collaboration of media and entertainment events providing greater exposure to global thought leaders, innovative solutions and new platforms.

To register for TV2020, click here.

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