Cristina Schwarz New GM OF WNJU New York

The Telemundo Station Group today named Cristina Schwarz as president-general manager of Telemundo WNJU, the NBCUniversal-owned station serving the Hispanic community in the New York Tri-State area. She succeeds Carlos Sanchez who left in the fall.

Additionally, Liliana Aristizabal was promoted to VVP of sales for the station.

A media veteran with more than three decades of local, national and international experience, Schwarz was most recently VP of Univision Cable Networks, where she oversaw the company’s portfolio of cable networks. Previously, she was VP of programming and production for Galavision. Before joining Univision in Miami, Schwarz led her own business, CSLR Ltd., where she consulted for several media companies based internationally and in the United States.

Schwarz has significant local television experience, having served as VP-GM of three stations in New York within the Univision Television Group over 17 years — WXTV, WFUT and WFTY. She also led sales teams for Univision and Telemundo networks and worked in advertising for the Bravo Group and Caballero Spanish Radio Network.
A native of Santiago, Chile, Schwarz grew up in various countries in South and Central America. She holds a BS in marketing and management from New York University’s Stern School of Business.

A 15-year Telemundo veteran, Aristizabal is moving to WNJU from Telemundo’s WSCV Miami, where she has been the local sales manager for the last six years. She previously worked at the New York Telemundo station as the national sales manager for four years and began her career with the Telemundo Station Group as an account executive for the National Sales Organization. Earlier, Aristizabal worked as the director of national sales for the ZGS Group, which owns Telemundo affiliate stations around the country.

Aristizabal earned a BBA in marketing and management from Baruch College.