CW Signs Measurement Deal With Rentrak

The network will use Rentrak's TV Essentials census-based TV ratings service.

Multi-screen media measurement firm Rentrak Corp. has signed a TV Essentials contract with The CW that will include access to Rentrak’s census-based TV ratings service as well as the company’s proprietary information including Polk Automotive and Exact Commercial Ratings.

“In today’s constantly evolving media landscape, precise and stable audience measurement is absolutely crucial,” said Mark Pedowitz, president, The CW. “We were drawn to Rentrak because of their larger sample size and believe their service will be complementary and supplemental to what we see today, thereby giving us a more complete picture of The CW’s viewership.”

TV Essentials is Rentrak’s census-based television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 U.S. media markets. The service incorporates information from over 19 million satellite, telco and cable television sets and integrates it with product consumption information.

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