CW Slots ‘Robert Irvine Show’ For Fall Debut

The CW Network, Tribune Studios and Irwin Entertainment today announced a partnership to premiere The Robert Irvine Show, which The CW Network will add to its weekday afternoon lineup beginning in September. ­It will air Monday through Friday, 3-4 p.m., on CW stations nationwide.

Tribune Studios, in affiliation with veteran television producer John Irwin (Couples/Family Therapy, Red Nose Day, New Year’s Eve With Carson Daly) and his eponymous Irwin Entertainment, and Robert Irvine Productions are producing the conflict resolution talker. Andrew Scher (The Doctors) will be executive producer.

Irvine, a celebrity chef with over a decade of television under his belt, has a strong following as a fitness guru and is an advocate for veterans, active duty military and military families. The series will showcase him providing help to families with his signature “tough love” approach to therapeutic work.

“The Robert Irvine Show will be a strong complement to the successful daytime programs currently airing on Tribune Broadcasting’s stations, and we are excited to partner with Irwin Entertainment on this project,” said Sean Compton, president of strategic programming and acquisitions, Tribune Media.

“Robert has an impeccable reputation as not only one of the most successful and talented chefs in the world, he is also considered a role model and we are looking to embrace the philosophy that has made him a success, and use it to help individuals and families reach their full potential,” added John Irwin.

“We are very happy to join with Tribune Studios and Irwin Entertainment to bring viewers The Robert Irvine Show, which will be a great fit for The CW’s afternoon block and for our stations across the country,” said Chris Brooks, SVP of network distribution, The CW.