Cynthia Turner Steps Down from Cynopsis Media

Cynthia Turner, who founded Cynopsis Media 15 years ago as an inter-office memo and has helped shepherd the brand to be a must-read among broadcast and cable executives, is stepping down from the company and will become editor emeritus of Cynopsis.

Since Turner launched the first edition of Cynopsis in 1997, the brand has become an industry leader, read in every sector of the television industry, from networks to advertising agencies, production companies, television stations, consumer brands and has become a standard utilized tool in 160-plus colleges across the U.S. Access Intelligence, an integrated media company, acquired Cynopsis Media in July 2011.

“It’s been a wonderful 15-year ride and am only stepping down now because I am so very confident in Access Intelligence and the Cynopsis Media staff who will continue the business of Cynopsis for its subscribers and clients for many more years to come,” said Turner. “I don’t know what my next adventure will be, but I’m looking forward to it.”

Since Access Intelligence acquired Cynopsis Media a year ago, Turner has been working with the team to transfer editorial management of Cynopsis to editor Lisa Ball, and the overall strategic and business management of all Cynopsis properties to Diane Schwartz and her team, including Mike Farina, VP of marketing and sales, and Trish Pihonak, director of content and operations.

Turner grew the company from a simple interoffice memo to today’s database of more than 60,000 subscribers covering every state in the U.S. and 57 additional countries. Cynopsis was the first email-delivered news product in the television industry when it launched in 1997. It now includes four email newsletters in addition to the flagship brand covering Sports, Kids, Digital and Classifieds.