Discovery adds BBC World News to its channel lineup
Discovery Communications signed a ong-term partnership agreement with BBC World Ltd. to distribute the BBC World News channel in the United States. The partnership builds upon the success of the BBC’s entertainment channel, BBC America, which is also distributed by Discovery.
BBC World News will be the sole international news channel in Discovery’s distribution portfolio.
BBC World News is available 24 hours a day, seven days a week in 128 million homes in 200 countries but, until now, it has not been available in the U.S. Jeff Hazell, the BBC World’s director of distribution and business development, commented: “Discovery Communications is the market leader, committed to delivering the highest quality channels and
marketing support to the U.S. multichannel industry. That experience, plus Discovery’s proven track record and considerable success with the BBC brand to date, will be invaluable in the roll-out of the BBC World News channel in the U.S.”