Discovery En Español Sets Viewing Records
Discovery en Español (DSCE) delivered a strong 2010, with its highest year on record and double-digit growth over 2009 among adults18-49 (22% increase), men 18-49 (31%) and women 18-49 (6%). The network also grew 23% year over year across households.
Last year was the network’s fifth consecutive year of increases, as Discovery en Español achieved the No. 2 position (Mon.-Sun. 7-11p.m. in all demos since 2009) among all Hispanic pay-TV networks, according to the network.
The first quarter of 2010 was the network’s highest quarter on record (62,000 adults 18-49), ranking No. 1 during Sat.-Sun. 7-11 p.m. among adults 18-49 (77,000) and men 18-49 (53,000). During the third quarter, which is known for popular sports tournaments and events, DSCE achieved its highest 3Q ever among all primary demos, with double-digit growth over a year-ago, especially among men 18-49 (+42%).
“Discovery en Español’s soaring numbers are a reflection of our commitment to offer our audience the highest quality content available in Spanish television,” Bilai Joa Silar, VP-channel director for Discovery Networks U.S. Hispanic Group. “In 2011, we will continue to raise the bar by premiering fascinating and entertaining documentaries and series that offer viewers a clear alternative to the current Hispanic pay TV offerings.”
Below are the reference tables and a list of the specials, series and original productions across genres that contributed to Discovery en Español’s record setting 2010.
Year-Over-Year Growth (2010 vs. 2009) Among A18-49*
|
HHs |
A18-49 |
M18-49 |
W18-49 |
DSCE |
+23% |
+22% |
+31% |
+6% |
mun2 |
+42% |
+48% |
+71% |
+11% |
GALA |
+10% |
+11% |
+10% |
+13% |
FOXD |
+5% |
+8% |
+11% |
0% |
ESPND |
-21% |
-17% |
-19% |
-25% |
GolTV |
-22% |
-22% |
0% |
-67% |
2010 Rank Among Hispanic Pay TV (000’s) Among A18-49**
|
HHs |
A18-49 |
M18-49 |
W18-49 |
DSCE |
54 |
56 |
38 |
18 |
GALA |
100 |
100 |
66 |
34 |
FOXD |
40 |
40 |
30 |
10 |
mun2 |
37 |
34 |
24 |
10 |
ESPND |
31 |
29 |
22 |
6 |
Tr3s |
19 |
13 |
7 |
6 |
GolTV |
7 |
7 |
6 |
1 |
Sources: *Live+SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, 12/28/09-12/26/10 vs. 12/29/08-12/27/09, 000s. **Live +SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, 12/28/09-12/26/10, 000s
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