Discovery To Create Shows For Snapchat

Discovery Communications and Snap Inc. today announced a new deal under which Discovery will develop shows for Snapchat’s Discover platform. Shows are premium short-form mobile video produced exclusively for Snapchat.

Under this agreement, the companies will produce new series created specifically for Snapchat’s “mobile-first” audience as well as shows inspired by some of Discovery Communications’ properties, such as Shark Week and Mythbusters. The shows are expected to debut for Snapchatters in the U.S. in the coming months.

“We’re thrilled to introduce our iconic Discovery content to the Snapchat community,” said Paul Guyardo, chief commercial officer, Discovery Communications. “There are few other platforms as dynamic and engaging, especially among younger audiences.”

“Discovery are world-class storytellers who have turned unlikely subjects into cultural phenomena,” said Nick Bell, VP of content, Snap Inc. “We have seen what they can do when developing and producing creative concepts for TV and we’re excited to see what’s in store as they apply their talent and expertise to this new medium.”

In addition to creating these unique shows, the two companies also will collaborate to leverage Snap’s advertising technology and formats and Discovery’s stable of advertisers.