Discovery U.S. Hispanic Gears Up For Upfront

Discovery U.S. Hispanic will be returning to New York for this upfront season, presenting a new lineup for its flagship network Discovery en Espanol, as well as giving an overview on its newest network Discovery Familia.  

The event will be held on Wednesday, May 18, from 9:30 to 11 a.m. at the Four Seasons Restaurant, and will showcase Discovery en Espanol’s lineup for its Spanish speaking audiences, leveraging global content from Discovery Communications (Discovery Channel, TLC, Animal Planet, Science Channel and I.D. among others) and also showcasing Discovery en Espanol’s originals and specials currently in development.

The event will also provide Discovery U.S. Hispanic executives an opportunity to discuss Discovery Familia’s outlook going forward, as well as share the results of a recently conducted study on Hispanic moms that speaks to numerous areas of interest to advertisers.

“We are excited about this year’s Upfront. Not only will we have the Census data to continue to drive the importance of Hispanic media as an integral component of an overall media strategy, but both of our networks are uniquely poised to capture and connect with advertisers, supported by their tangible successes, rich programming choices, desirable audiences segments, as well as our creative out of the box approaches that place brands in highly relevant environments in unique and creative ways”, said Victor Parada, VP of advertising sales for Discovery Networks Latin America/U.S. Hispanic.