Warner Bros.’ Ellen was No. 1 among the talk shows with a 2.8 household rating, while Live, which introduced former New York Giants Michael Strahan as Kelly Ripa’s co-host in its season start on Sept. 4, had a 2.8 household rating last week. Among the newcomers, Katie did best, averaging a 2.3 household rating, flat to last September when ABC’s soap General Hospital was on the air in many of Katie’s time slots.
‘Ellen’ and ‘Live’ Are Talk Stars In Week One
Three high-profile first-run talk shows bowed in last week, but it was two veteran shows – Ellen and Live with Kelly and Michael — that generated most of the ratings buzz in daytime syndication.
Warner Bros.’ Ellen was No. 1 among the talk shows with a 2.8 household rating, up 40% from a year ago, based on Nielsen’s Monday-Friday metered-marked weighted average ratings for primary-run episodes.
It posted a 1.8 rating among women 25-54, up 64%, fueled in part by a strong lead-in New York (WNBC) and other key markets from Steve Harvey, a show from NBCUniversal in just its second week.
Live, which introduced former New York Giants Michael Strahan as Kelly Ripa’s co-host in its season start on Sept. 4, had a 2.8 household rating last week, up 4% from a year ago.
Among women 25-54, Live had a 1.6, up 14%. Live debuted a week earlier to a 3.3 and 1.9 as viewers tuned in to get a first look at Stahan in the new role. (Ellen gets the No. 1 talk ranking based on the demo showing.)
Of the three newcomers, Disney-ABC’s Katie with Katie Couric did best, averaging a 2.3 household rating, flat to last September when ABC’s soap General Hospital was on the air in many of Katie’s time slots. Katie had a 1.2 in women 25-54, down 14%.
BRAND CONNECTIONS
Katie did best on her first day (Monday) with a 2.8 rating with big-name guests Jessica Simpson and Sheryl Crow. On Thursday, when Katie didn’t have a celebrity guest, the show slipped to a 1.7. It bounced back to a 2.2 on Friday with guest Jennifer Lopez.
CBS Television Distribution’s Jeff Probst, which also premiered last Monday, managed just a 0.8 household rating, down 27% from its time slot average last year. Among women 25-54 it had a 0.5, down 29%. On Friday in some markets, Jeff was partially preempted by breaking news, which pulled its average down slightly.
The third new entry, Ricki, had a 0.7, down 36%, and a 0.4, down 20%. The Twentieth Television show perked up slightly as the week went on. On Thursday, it had a 0.5 women 25-54 rating, up from a 0.4 on Monday. The show was hurt by not being available in much of the New York DMA due to a retransmission dispute with WPIX owner Tribune and Cablevision.
Dr. Phil, from CBS, kicked off its 11th season a day late. Its Monday episode was preempted by U.S. Open Tennis. The show’s Tuesday episode focused on the Trayvon Martin murder case. Phil averaged a 2.4 household rating over five days, although it aired only four episodes. Still, it was flat to last year, and had a 1.0 among women 25-54, down 9%.
Sony Pictures Television’s Dr. Oz had a 2.2 rating for its fourth season premiere, up 5% over last year. Among women 25-54, Oz had a 0.9, flat.
NBCU’s Harvey continued to exceed expectations in his second week. Based on Monday-Friday this past week, it averaged a 1.4, up 40% from last year. Among women 25-54, the Chicago-based talk show had a 0.9, an 80% improvement over the show’s time slots in September 2011.
Harvey is a comedian whose relationship-advice books are the basis for the show. He also hosts the Debmar-Mercury game show Family Feud, which has seen its ratings soar by double-digit percentages since he began hosting it in 2010.
CBS’s The Doctors had a 1.3, down 13%, and a 0.5 among women 25-54, down 29%.
As its new name asserts, Warner Bros.’ Anderson Live with Anderson Cooper began its second season with a live format and the promise of a different co-host each week. With actress Kristin Chenoweth last week, Anderson pulled a 1.2 household rating, up 9%, and a 0.5 among women 25-54, down 17%.
Debmar-Mercury’s Wendy Williams had a 1.0 household rating, up 25%. Its 0.8 among women 25-54 was up 33%.
Debmar-Mercury conflict talk show Jeremy Kyle, which is now in its second season, had a 0.6 through Thursday, down 14%. It had a 0.3 among women 25-54, down 25%.
Several syndicated shows are premiering today, including the new season of CBS Television Distribution’s Rachael Ray, which has a new set at the former Martha Stewart Show studio.
NBCUniversal’s Maury, Jerry Springer and Steve Wilkos kick off new seasons. Maury spinoff Trisha debuts and so does Entertainment Studio’s court show Justice for All with Judge Cristina Perez.
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