Endemol Shine Unveils Digital Leadership

Tamaya Petteway joins as SVP, brand integrations and partnerships; Marisa Hammonds named VP, digital and social media; Kevin Ivey becomes VP, research and insights; while Kelia Tardiff is tapped for VP, brand partnerships.

Endemol Shine North America has filled out the leadership team for its brand partnerships, research and social media/digital teams, including naming Tamaya Petteway SVP, brand partnerships.

In addition, Marisa Hammonds has been named VP, digital and social media; Kevin Ivey has been promoted to VP, research and insights; and Kelia Tardiff becomes VP, brand partnerships.

The new digital, brand and audience development group, led by Vivi Zigler, president, includes digital and social media for television, research and brand integrations and partnerships, franchise management and licensing led by EVP Kimilyn Whitaker; Endemol Beyond USA, run by President Will Keenan and COO Adrian Sexton, as well as marketing, run by VP Rob Hughes.


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