EndPlay Delivers Live Streaming For Fisher

EndPlay Inc., an SaaS provider of Web content management (WCM) solutions, today announced that Fisher Communications will implement EndPlay’s live streaming solution for desktop and mobile, built on the EndPlay WCM platform. Fisher is a new EndPlay client and the second customer to deploy EndPlay’s mobile live streaming solution.

Fisher will deploy the solution in the Seattle market (where it owns KOMO), enabling simulcast broadcast content to be streamed directly to all smartphone and tablet devices as well as desktops.

Unique to the partnership, EndPlay will work with Fisher to deploy pre-roll and in-stream mid-roll advertising and other monetization opportunities within live-streamed video, a first for the Seattle-based communications company.

Fisher will debut the live streaming technology in early 2012 via its KOMOnews.com website, broadcasting live feeds from its KOMO TV studio. At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices.

“We’ve partnered with EndPlay for their deep and comprehensive knowledge of broadcasters’ unique challenges,” said Randa Minkarah, Fisher SVP of revenue and business development. “EndPlay has created a solution that will allow us to efficiently leverage our content more successfully. Their commitment to continually improving and simplifying workflow makes them the ideal partner to work with our stations to further monetize our digital assets. With our stations commanding some of the largest audiences in the Pacific Northwest on-air and online, it’s imperative for us to continue innovating with mobile and live video to better serve our audiences and our advertisers.”

EndPlay’s mobile live streaming solution uses Intelligent Rendering technology to recognize specific device details such as the operating system and available bandwidth to optimize the experience for each user. The solution works with HTML5, Flash, native device players and other protocols, and features variable bitrate detection.

EndPlay’s live streaming solution delivers video to nearly any smartphone or tablet in today’s market. Additionally, EndPlay customers can leverage EndPlay’s proprietary partner ecosystem and access industry standard Adobe Omniture analytics, to get specific details about their mobile live streaming audience, including demographics, engagement levels and drop off points.