Ensequence Names Perrelli Interactive Sales SVP

Ensequence, a supplier of advanced television products, has appointed Gary Perrelli as senior vice president, interactive sales – content providers. In his role, Perrelli will lead efforts with major programmers to develop compelling interactive TV experiences across various distribution platforms. He will report to COO David Kline.

Prior to joining Ensequence, Perrelli was VP, national accounts and affiliate advertising sales for the Disney and ESPN Media Networks. In this role he managed the overall relationship and contract negotiations for specific affiliates that drive revenue for The Walt Disney Co. as well as developed and implemented the affiliate ad sales strategy, policies and programs at TWDC’s media networks.

Earlier in his career, Perrelli was director of new business for ESPN from August 2001 to September 2002, managing the day-to-day relationships with all of ESPN’s brand assets and ESPN’s league partners.  He also spent time as VP-area director for AT&T Broadband and held a variety of positions at Cox Communications, lastly as VP-GM of the New England region.  He also held positions at Storer Communications and Bailey, Moore & Glazer.