On Thursday, Entravision Communications Corp. reported first quarter 2016 television segment revenue of $36.6 million, a decrease of 7% from $39.5 million in the same period of 2015.
Digital segment revenue climbed 26% from $3.7 million a year ago to $4.7 million.
The company said the television segment revenue decrease was primarily attributable to approximately $5 million of revenue associated with television station channel modifications made by the company to accommodate the operations of a telecommunications operator included in the first quarter of 2015, and which revenue did not recur in the first quarter of 2016.
This decrease was partially offset by an increase in national advertising revenue, an increase in political advertising revenue, which was not material in 2015, and an increase in retransmission consent revenue.
First quarter operating expenses for TV were $20.5 million, up 5% compared to the year-earlier quarter.
Commenting on the company’s earnings results, Walter F. Ulloa, chairman-CEO, said: “During the first quarter, we achieved revenue growth in our radio and digital media segments, as well as an increase in core television advertising revenue (excluding retransmission consent revenue and political advertising revenue). Nonetheless, our improved core television advertising revenue performance was offset by the loss of non-advertising revenue associated with a telecommunications operator. As a result, net revenue was lower in the quarter.
“We also continued to build our digital footprint through Pulpo Media, which provides us with an integrated platform to allow advertisers and marketers to connect with Latino audiences. Looking ahead, we remain well positioned to build on our success in attracting Latino audiences, expanding our advertiser base and monetizing our reach to the benefit of our shareholders.”
Read the company’s report here.