Entravision Buys Pulpo Media For Over $15M

Entravision Communications Corp. today acquired Pulpo Media Inc, a provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction, which will be funded from Entravision’s cash on hand, includes an initial payment of approximately $15 million and up to $3 million in contingent earn out payments based upon the achievement of certain performance benchmarks.

Pulpo Media is an online advertising platform reaching online Hispanics across all acculturation levels and digital devices with display, video, mobile and social media advertising.

“The addition of Pulpo Media is a strategic and highly complementary acquisition that will further strengthen our existing digital businesses,” said Walter F. Ulloa, chairman-CEO of Entravision. “Pulpo has a leading digital advertising technology platform and a unique service offering that provides highly personalized access with best in class audience insights for advertisers, allowing them to more effectively engage Latino consumers. These additional capabilities broaden our diverse offering of omni-channel advertising solutions and are a significant enhancement to our big data analytics and modeling capabilities for the Latino market.”

“Entravision is a recognized leader in connecting marketers with Latino consumers across media channels, and we are excited to join this respected team,” said Justin Kuykendall, president and founder of Pulpo Media.

Pulpo Media is headquartered in Berkeley, Calif., and has offices in Spain, Mexico and Argentina.