Entravision Logo Reflects Multimedia Push

Entravision Communications Corp. today announced a new brand identity and logo reflecting the company’s “focus on providing advertisers and markets with a comprehensive multimedia platform to reach Latino audiences and communities.”

The initiative, it said, “provides an overarching identity for the company’s multimedia platforms, and reflects the continued growth of Entravision’s digital, mobile and marketing services, which complement the company’s core television and radio assets.”

“In addition to operating an established portfolio of leading television and radio stations in the nation’s fastest-growing Latino markets, we have also made significant progress in building our interactive assets, which are demonstrating consistent growth,” said Walter F. Ulloa, Entravision’s chairman-CEO. “Our new logo and marketing initiatives, which follow the recent strategic reorganization of our management structure, aim to support our goal of further strengthening our unique connection with our audiences and the advertisers who seek to reach them.  Our media assets play an integral role in the lives of millions of Spanish-speaking consumers every day, and our new identity reflects the vibrancy of our company and the Latino communities that we serve.”

Entravision’s new logo and its vibrant colors “represent the company’s commitment to embracing its Latino audiences, as well as the company’s focus on pursuing new opportunities to provide integrated marketing solutions to marketers and advertisers,” the company said.

The new logo, it added, “is a synthesis of three elements: the World, a symbol of the global reach of our company; the Eye, a symbol of the organization’s vision; and the Ribbon, or Serpentina, which is a festive reflection of the company’s deep Latino roots.”