Entravision Names Colorado Interactive Sales Mgr.

Entravision Communications Corp. announced the addition of Jacob Paulsen as interactive sales manager for its Colorado markets. In his new role, Paulsen will be responsible for leading Entravision’s digital and interactive sales efforts in its Denver, Aspen, Colorado Springs and Pueblo markets.

Entravision’s digital initiatives in Colorado are designed to complement the company’s Entravision360 cross-platform content and sales offering, and capitalize on the leadership positions of its television and radio properties.

Paulsen joins Entravision from Matchbin Inc., where he was senior regional marketing director, responsible for establishing relationships with local media partners, and training and supporting local sales staff on online advertising products. Prior to that, he worked as a distributor for network marketing company Agel. Paulsen also owned a small business designing and maintaining websites, and providing search engine optimization services. He is the author of several eBooks including the recently released The Blog SEO and Syndication Formula.