Entravision Names Two Executive Vice Presidents

Spanish-language media company Entravision Communications Corp. today announced the promotions of two executives to executive vice president, effective immediately.

Eddie Melendez has been promoted to EVP, Western region. He will be responsible for overseeing the TV, radio and digital sales operations for all of Entravision’s eight California markets including: San Diego, El Centro, Palm Springs, Los Angeles, Monterey-Salinas, Sacramento, Stockton and Santa Barbara. Prior to this promotion, Melendez was EVP of integrated marketing solutions, national, since February 2013, and VP, national sales of television and radio divisions from January 2007 to February 2013.

James Lyke has been promoted to EVP, integrated marketing solutions, national, overseeing all national revenue for television, radio spot and national digital sales. His responsibilities will include overseeing national sales for 58 TV and 49 radio stations.  He will also manage the company’s new business development team, which is focused on the growth of Entravision’s current business and developing new business across all of the company’s properties. Previously VP, network and spot sales in Chicago, Lyke is a 19-year veteran in the Latino media industry.

Lyke and Melendez will report to Mario M. Carrera, Entravision’s chief revenue officer.