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ESPN Internet Rollout Tests TV Cash Cow

WatchESPN, the sports giant's mobile app, is part of an aggressive push by ESPN into online services as pay television matures. ESPN pioneered sports TV on that medium and for three decades rode a steady rise in U.S. cable and satellite TV subscriptions. These now have leveled off and appear to be contracting. ESPN is at the forefront of the TV industry's efforts to expand into Internet distribution. Wall Street Journal subscribers can read the full story here.

By TVNewsCheck | January 27, 2014 | 3:31 p.m. ET.
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