DMAS 24, 130, 132 & 142

Estrella TV Adds Four DTV America Affiliates

The Hispanic network will now be available In Raleigh, N.C.; Lubbock and Amarillo, Texas, and Wilmington, N.C.

Estrella TV has signed an affiliate agreement with DTV America which will program the Hispanic broadcast network on its four stations in Raleigh, N.C. (WNCB); Lubbock (KNKC) and Amarillo (KLKW), Texas, and Wilmington, N.C. (W43CR).

Irwin Podhajser, VP of DTV America, said: “DTV America is committed to launching the best programming possible in all our markets. After a lot of research, we chose Estrella because of their strong growth and vision.  Estrella TV’s strategy is exactly what we were looking for and we look forward to growing with them and building successful stations that serve the Hispanic community in our markets.”

“We are delighted to continue to add to our ever-growing national reach with the addition of DTV America’s initial four outlets and look forward to bringing our unique mix of high-profile original television entertainment  to viewers in these important US Hispanic markets,” said Winter Horton, COO of Estrella owner Liberman Broadcasting.

Comments (2)

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Ellen Samrock says:

June 28, 2013 at 3:01 pm

And they’re all low power TV stations, slated to be repacked out of existence. It should be noted that, according to FCC rules, the secondary status of LPTV is only secondary to full power TV stations, not to other services like wireless broadband, and only in regards to interference protection. As such, a legal case can be made that non-class A LPTV stations should be included in the auction process. That case is actually being made on Capitol Hill. It’s hard to say just how many full power stations would take Estrella TV but no one can doubt that LPTV stations provide a valuable second outlet for such programming.

Keith ONeal says:

June 28, 2013 at 11:08 pm

We have Estrella TV here in Orlando (WKCF 18.3), and the programming is lousy and dumb compared to Univision (WVEN 26.1), UniMas (WOTF 43.1), Telemundo (WTMO 31.1), V-Me (WUCF 24.4), Mega TV (WFTV 9.2) and MundoFox (W21AU 21.1). W21AU used to have Azteca America; I don’t know why they didn’t move it to 21.2 instead of getting rid of it.