Debmar-Mercury secures upgrades in top markets, leading to double- and triple-digit percentage growth for the Steve Harvey-hosted game show.
‘Family Feud’ Upgrades Boost Ratings
Family Feud, distributed by Debmar-Mercury and produced by Fremantle Media North America, has entered its 13th season with double- and triple-digit household ratings and demo increases.
Fueled by time period upgrades in a number of top markets, including moves into early fringe and evening access slots normally reserved for sitcoms, the advances come on top of gains made last year when comedian Steve Harvey joined the game show as host.
Returning Sept. 12, Family Feud posted a 2.6 national household rating for its premiere week, up 30% over the corresponding week last season (2.0). In the key demo of women 25-54, it jumped 30% to a 1.3 rating and, among all adults in the age group, leapt 38% to a 1.1.
Debmar-Mercury Co-President Mort Marcus said in a statement: “This is the first time in my career that I can recall a veteran syndicated series like Family Feud making such a dramatic ratings and creative turnaround in its 12th and 13th seasons.”
In top markets where the game show moved into new time periods, it has delivered improved ratings performances among women 18-49 and 25-54. During the week of Sept. 19, the most recent period for which the data is available, double runs of Family Feud posted year-to-year increases among women 18-49 versus the corresponding week in 2010.
Airing at 2-3 p.m. on WWOR New York, the show in rose 179%; 4-5 p.m. on WPWR Chicago (190%); noon-1 p.m. on WCAU Philadelphia (28%); 7-8 p.m. on WWJ Detroit (124%); 7-8 p.m. on WTTA Tampa, Fla. (236%); 11 a.m.-noon WUAB Cleveland (7%); 6-7 p.m. on WRBU St. Louis (76%); 11 a.m.-noon on KPTV Portland, Ore. (171%); and 7-7:30 p.m. on WPCW Pittsburgh (25%).
BRAND CONNECTIONS
Sitcoms aired in the same slots last season on the stations in Chicago (King of the Hill), Tampa (Everybody Loves Raymond), St. Louis (George Lopez and Scrubs) and Pittsburgh (The Office).
Among women 25-54, Family Feud led to solid time period improvements in Chicago (258%), Philadelphia (49%), Detroit (103%), Tampa (170%), Cleveland (33%), St. Louis (53%) and Portland (228%).
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