FEARnet Adds Senior Sales, Marketing Executives
FEARnet, the network specializing in horror, thriller and suspense movies, has added three senior members to its sales and marketing teams. Entertainment industry veteran Ron Garfield has been named chief revenue officer, and Michael Severino has joined FEARnet as VP of affiliate sales. FEARnet also added Kiesha McCorry to its marketing team as affiliate marketing director.
The new hires are responsible for distribution of FEARnet’s multiplatform service including FEARnet, FEARnet HD, FEARnet On Demand and FEARnet’s TV Everywhere initiatives. Garfield also serves as SVP of affiliate sales for Sony Movie Channel.
The FEARnet brand recently expanded to include FEARnet HD, a linear cable channel that offers more than 300 genre movies a year including regularly scheduled world, broadcast and network premieres, as well as new series, and original interstitial content. The move to linear followed four years of incubation and growth on VOD and online.