FINAL LINEUP SET FOR NATPE’s MOBILE ++

The National Association of Television Program Executives (NATPE) and iHollywood Forum Inc. announced the final slate of sessions, speakers and sponsors who will participate in the second annual NATPE Mobile ++ event on Monday, Jan. 23, at the Mandalay Bay Resort in Las Vegas being held prior to the NATPE 2006 Conference & Exhibition (Jan. 24 – 26).

NATPE Mobile ++ will explore consumers’ rapid adoption of mobile and digital entertainment—focusing on strategies for creating, licensing and monetizing television content for mobile distribution, including games, graphics, multimedia, marketing and promotions, video, messaging, and other cutting-edge wireless and digital content. Other sessions will address the future of high-definition television programming and how emerging interactive services will transform television over the next few years. The summit will highlight trends for the television industry in regard to: TV/computer convergence, the impact of new digital set-top boxes hitting American homes, the rapid adoption by consumers of personal videorecorders and the launch of video-on-demand services.

The sessions include:

— I Will Take My TV-to-Go, Please

— Premium Messaging Services, SMS and TV

— A Programmer’s Guide to Mobile Messaging

— Programming for the Tiny Screen

— In Search of Hollywood: How Video Search Engines Will Impact the TV Industry and Viewing Habits

— Ringtones, Wallpaper, Games and Other Mobile Ancillary Revenue

— Licensing Strategies for Digital and Mobile Rights: How to Negotiate a Good Deal

— The Tiny Screen: Portable Devices and Handheld Media Players Offering TV and Video

Sponsors include:

Platinum: MediaFlo USA
Gold: SmartVideo, Texas Instruments
Silver: InfoSpace, mBlox, QuickPlay Media, and txtstation Global,
Bronze: 2WayTraffic, Airmedia, The Cielo Group, Enpocket, MobiTV,
News Over Wireless, and thePlatform,
Exhibiting and Supporting Sponsors: Inmobia, Mobile 365, MSpot,
Nellymoser, and U-Turn Media Group
MoTV Awards Sponsor: Mobile Media
Media and Supporting Partners: Business Wire, Fierce Wireless, IP
Television Magazine, Laptop, MPEG Industry Forum, Network for Online
Commerce, Parks Associates, Rogers and Cowan, Television Week and
World Telemedia

Speakers include:

— 2waytraffic USA, James Joyce, managing director

— ABC Entertainment, Bruce Gersh, senior VP, business development

— Airborne Entertainment, Ion Valaskakis, VP of licensing and brand relations

— AirMedia Inc., Roger Cameron Wood, executive VP, marketing

— American Television in China, Michael Polin, Esq.

— Blinkx, Suranga Chandratillake, co-founder

— British Sky Broadcasting, Stephen Nuttall, director, business development

— Buena Vista Television, Dan Cohen, senior VP/GM, pay television

— Bunim/Murray Productions, Gil Goldschein, senior VP, business and legal affairs

— The Cielo Group, Inc., Dean Macri, President

— Enpocket, Mike Baker, President and Chief Executive Officer

— Entertainment Studios, Byron Allen, Chief Executive Officer and Chairman

— FremantleMedia, Keith Hindle, Vice President Integrated Marketing and Interactive, Americas

— GoTV, Thomas Ellsworth, Chief Strategy Officer

— iHollywood Forum, Michael Stroud, Founder

— InfoSpace, Kieve Huffman, Vice President, Content

— Infospace, Stephen Davis, President, Mobile Media and NATPE, Co-Chairman

— Interactive Television Alliance, Allison Dollar, Co-President

— KCAL & KCBS, Jeff Proctor, Consultant

— Kargo, Harry Kargman, Chief Executive Office

— The Management Network Group, Inc., Andrew Cole, President, Strategy

— mBlox, Brian Johnson, Vice President, Business Development

— Microsoft TV, Philip Corman, Director, Worldwide Partner Development

— Mobile Media North America, Steinar Svalesen, Executive Vice President and General Manager

— MobiTV:

— NBC Mobile, Salil Dalvi, Vice President, Wireless Platforms

— Nellymoser, Inc., Daniel West, Vice President, Marketing

— News Corp., Lucy Hood, Senior Vice President, Content and Marketing and Fox Mobile Entertainment, President

— Nokia, Mark Selby, Global Vice President, Multimedia Business Programs

— The Opportunity Management Company, Brian Seth Hurst, Chief Executive Officer

— News Over Wireless, Sam Matheny, General Manager

— thePlatform, Ian Blaine, Chief Executive Officer

— Proteus, Jeff Lee, President

— MediaFLO USA, Inc., Michael Boyd, Senior Director, Programming

— QuickPlay Media, Raja Khanna, Co-Founder and Chief Creative Officer

— RealNetworks Inc., Michael McMurray, Director, Product Management, Video Services

— SmartVideo, Richard Bennet, Chief Executive Officer and President

— Sony Pictures Digital Sales and Marketing, Bill Sanders, Vice President, Programming

— Starz Entertainment Group, William Hoagland, Vice President, Product Management

— TV Guide, Rich Cusick, Senior Vice President and General Manager, Digital Media

— Television Week, Jon Lafayette, Senior Editor

— TiVo Inc., Tishan Waymire, Director, Product Marketing, Advertising Division

— txtstation Global, Matt Coleman, President and Founder

— txtstation Global, Greg Hayes, Chief Executive Officer

— txtstation Global, Robert King, Executive Producer

— Wireless Week, Sue Marek, Executive Editor

— WNI Network, Daniel Scalisi, Vice President, Media Services

— YES Network, Ray Hopkins, Chief Operating Officer

Also included in this years event are feature presentations being given by SmartVideo, txtstation Global with txtstation’s CEO Greg Hayes and Executive Producer Robert King, Texas Instruments, mBlox, Cielo Group and QuickPlay Media. Case Studies will be given by SmartVideo and Texas Instruments.

iHollywood Forum has also announced the first MoTV: Awards in partnership with Fun Little Movies, NeTV and The Mobile Media Company. Film and TV comedy star Eddie Griffin (Deuce Bigalow: European Gigolo) will present the Fun Little Movies Award for Best Comedy at the gala MoTV Awards presentation, which takes place on January 23 at 5:30 PM in the Mandalay Bay Resort, Las Vegas. Mobile Media’s mobile video service is also making award entries available to video enabled phones via the wap site: http://mobilemediafest.com/wap . The Company will also be powering the text voting that will allow delegates to chose their favorite movie or clip while at the show. More Information is available online at www.funlittlemovies.com and www.mobilemedia.com

The NATPE 2006 theme is Digitize. Capitalize. Monetize. NATPE members who are registering for the 2006 Conference & Exhibition can register for Mobile ++ for the advance rate of $275 through January 20th. Single advance registration for Mobile ++ is $350. Onsite registration rates are slightly higher. Registration information can be found at www.natpe.org.