Fisher Launches GalTime Sites Nationwide

Fisher Communications Inc. has launched GalTime in 134 markets around the country, including Boston, Washington, D.C., Phoenix, Seattle and Tampa, as well as CW Plus’ 110 stations. GalTime — described by Fisher as a “content-rich, localized lifestyle website, which provides information and commentary specifically designed for women” — is the first in a series of verticals under Fisher’s Buzz Brands platform.

“The successful launch of GalTime, our first Buzz Brands website, is providing broadcasters with a comprehensive multiplatform content and advertising solution that enables stations to build a stronger digital portfolio that can be used to better compete for a larger portion of the total local advertising spend,” said Randa Minkarah, Fisher’s SVP of revenue and business development. “In today’s increasingly fragmented marketplace, broadcasters have been searching for new ways to better serve small businesses, while creating more value for their existing advertisers. Through Buzz Brands’ innovative solution, local stations can continue to super-serve their clients by offering a more targeted suite of advertising options to better meet the evolving needs of today’s consumers.”

“We are delighted to expand our long-standing relationship with The Daily Buzz by the addition of GalTime verticals,” said Russell Myerson, EVP of The CW Television Network. “GalTime represents another step in the evolution of the program by providing multi-platform content specifically designed for our target 18-34 demographic. We look forward to adding other Buzz Brands verticals to our CW Plus online universe in the coming months.”

Buzz Brands is a locally integrated, multiplatform content and advertising solution for broadcasters seeking to expand their digital portfolios at little or no cost. Through targeted lifestyle websites that can be tailored for each market, Buzz Brands is providing a unique content and sales solution that is linked to and cross-promoted by The Daily Buzz, Fisher’s nationally syndicated morning news and entertainment program geared toward a younger audience. As part of its agreement with The Daily Buzz, Fisher is offering this content to local stations, providing them with an expanded suite of traditional advertising options they can present to local businesses.

In addition, Buzz Brands provides stations with a turn-key, branded digital platform that contains national and local information that can be seamlessly integrated into their existing websites.

Buzz Brands content, including GalTime, is now being delivered to 110 CW Plus stations around the country. CW Plus holds an option to localize GalTime in these markets. Separately, it is expected that GalTime will be localized in other markets by the end of the year. Fisher plans to roll out two additional lifestyle websites later this year, the first of which, Head Drama, “centers on everyday life stresses and common problems” and will be available by the second quarter.