Fisher Launches HeadDrama Localized Site

Fisher Communications has launched HeadDrama, a localized lifestyle website that  provides information and commentary on issues related to mental health and dealing with daily life concerns.

HeadDrama, which is the second vertical under Fisher’s Buzz Brands platform, is accessible at HeadDrama.com. The website will feature expert opinions and enable visitors to seek advice and counsel on a variety of topics including parenting, work stresses, love and relationships.

“With HeadDrama, we are able to provide broadcasters with an additional targeted sales solution for local advertisers,” said Randa Minkarah, Fisher’s Senior Vice President of Revenue and Business Development. “The strong interest in GalTime demonstrates that stations can create new revenue streams both on-air and online with turn-key lifestyle content that includes product placement at the local level.”

“HeadDrama focuses on mental health and owning your big days. It’s about real issues affecting individuals on a daily basis, sharing ways to overcome issues and emergencies to thrive. The content will be interesting not only to users, but also to advertisers in the mental health community,” said Troy McGuire, Fisher’s VP of Buzz Brands.

Buzz Brands provides broadcasters with a comprehensive multi-platform solution that enables stations to build a stronger digital portfolio that can be used to better compete for a larger portion of the total local advertising spend. Affiliates have the opportunity to generate incremental local revenue from site components such as product placement, video production and increased website inventory. Fisher is offering HeadDrama at no cost to the show’s existing and new affiliates.

Buzz Brands, which is available in 64% of markets nationwide, has now been localized in a number of markets, including Los Angeles, Boston, Washington, Phoenix, Seattle and Orlando, Fla.