Fisher, New Vision Roll Out SpotMixer

SpotMixer, a provider of Web-based video creation and distribution services, has been chosen as a sales and production solution by Fisher Communications and New Vision Television.

Currently deployed by more than 60 stations ranging from markets 10 to 200, SpotMixer.tv is an online video creation solution designed for local ad sales and production teams that lets users incorporate speculative creative into the sales process and provide cost-effective broadcast production for use on air and online.

“SpotMixer’s high-quality production capabilities enable Fisher to quickly create integrated campaigns for its advertisers,” said Randa Minkarah, SVP of revenue and business development of Fisher Communications.  “This innovative platform will also provide Fisher’s local small- and mid-sized business advertisers with an opportunity to create their own cost-effective spots.”

“SpotMixer is a great sales tool that allows our sales people the ability to quickly demonstrate of the power of on air and online advertising,” said Dennis Elkin, VP interactive media, New Vision.  “In the few months of use by New Vision we have seen an increase in new business that has more than paid for the service.  SpotMixer has made it easier to open new doors and quickly meet the needs of our advertisers.”

SpotMixer.tv currently works with stations in the following Broadcast groups: LIN Media, Cowles California Media, Newport Television, Raycom Media, Nexstar Broadcasting, Northwest Broadcasting, Fisher Communications, California Oregon Broadcasting, New Vision Television and Hearst Television.