TV News Check
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A new study from the Video Advertising Bureau shows the youngest in the demo, 18-24s, devote just 18% of TV time to playback, much preferring live TV, which reflects their differing viewing habits as much as anything else.
This article was originally posted on medialifemagazine.com
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Consider the source: A research firm that benefits the advertising industry does research that shows advertising has a brighter future. I’m immediately suspicious.