Fox Bet Names Andrew Schneider Chief Marketing Officer

Fox Bet today is proud to announce that Andrew Schneider has been named chief marketing officer. The announcement was made by Robin Chhabra, CEO, Fox Bet. Schneider will oversee all aspects of marketing and report to Chhabra. Fox Bet is an online and mobile sports betting product developed through a first-of-its kind national media and sports wagering partnership in the United States between The Stars Group and Fox Sports.

“We are beyond excited to welcome Andrew and his decades of experience in the digital media space to Fox Bet,” said Chhabra. “As a leader in developing global marketing strategies, Andrew’s sports media experience and entrepreneurial spirit make him the perfect fit for our operation in the United States.”

A seasoned executive with 20-plus years of leadership experience, Schneider most recently was SVP, marketing for Disney Streaming Services, part of The Walt Disney Co.

Through his experience at Disney Streaming Services, Schneider built out the performance marketing organization and was a key contributor to the successful global rollout of Disney+ and ESPN+. Schneider’s portfolio and talents center around leading the launch of consumer-facing digital products and services into the streaming media, as well as gaming and entertainment markets.

“As sports betting takes off, the Fox Bet brand is in a unique position to succeed in an industry that is evolving every day in the United States,” said Schneider. “I am incredibly motivated by this opportunity. Together with Robin and my new colleagues at Fox Bet, I’m excited to take our vision and set the bar for sports gaming in the U.S.”

Launched in September 2019, Fox Bet currently operates in Pennsylvania and New Jersey. In addition to Fox Bet, a real-money mobile sportsbook app, the Fox Bet brand also features Fox Bet Super 6, a free-to-play game where users make predictions about what they think will happen in specific games.