Fox Nets Names David Levy Non-Linear Rev EVP

Fox Networks Group (FNG) today appointed David Levy, the COO and co-founder of true[X], executive vice president, non-linear revenue.

In his new position, Levy will lead the team responsible for non-linear sales, monetization strategy and operations at FNG. He will report to Joe Marchese, president of advanced advertising products, with whom he founded true[X], a leading engagement and advertising company. True[X] was acquired by 21st Century Fox in 2015.

FNG President-COO Randy Freer said: “David’s expertise in digital ad formats has been a tremendous asset to Fox as viewership across our non-linear platforms and apps has steadily increased. As marketers place more bets on non-linear viewing, David’s team will ensure that our ad products and sales organization are perfectly aligned, and that brands can optimize their investment across our portfolio.”

Marchese added: “Thanks to David and the team at true[X], engagement advertising has become an industry standard not just at Fox but across the digital ecosystem. David’s operational expertise and core understanding of the non-linear television business will help Fox Advanced Advertising Products build momentum in delivering a television experience that is as beneficial to advertisers as it is enjoyable to viewers.”