Fox Unveils Data-Enhanced Ad Buy Options

Audience Insights Manager is a suite of advanced advertising products designed to let marketers go beyond age and gender to deliver precise consumer targets across the Fox portfolio.

Fox Advanced Ad Products, a division of Fox Networks Group, today released Audience Insights Manager (AIM), a suite of data-enhanced buying tools designed to aid advertisers in improving the effectiveness of their linear and nonlinear ad buys.

Fox says AIM will refine its ability “to deliver precision targeting within its portfolio of uniquely immersive, premium programming, using a range of data sets to optimize campaigns, offer guarantees on specific audience segments and deliver multi-platform efficiency.”

Fox Networks Group President of Advertising Sales Toby Byrne said: “We’re committed to empowering advertisers to reach the audience that represents their very best prospects. Fox has never been afraid to be different and this is a bold step towards changing the conversation from efficiency to effectiveness. AIM enables brands to transcend traditional industry metrics to better target their audience and deliver their message.”

Fox AIM consists of four distinct products:

  • Optimized Audience Read: Uses Fox’s proprietary data engine to improve campaign performance by recommending commercial inventory based on advertiser-supplied precision targets and by providing a tCPM (targeted cost per thousand) read of consumer audience delivery. 
  • Target Audience Guarantee: Provides a single linear tCPM guarantee across Fox Networks using Fox’s premier data enabled television platform to forecast and optimize campaign performance.
  • Multi-Platform Guarantee: Offers a platform-agnostic premium content audience package with a tCPM guarantee across linear and nonlinear properties.
  • Linear Programmatic Buying: Empowers advertisers to buy Fox national inventory against advanced audience targets within a private marketplace. This allows for integration with leading media buying and demand-side platforms.

The introduction of AIM follows the acquisition by FNG last year of true[X], an engagement advertising company that specializes in ad formats for on-demand media.

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