Frankly Aims To Help Stations Sell Digital

Frankly, a  provider of digital media platforms to broadcasters and others, is offering clients a way to gather consumer data from its platforms and third-party sources and automatically turn it into simple, easy-to-use digital ad sales materials.

With the help of partners Krux and Reveal Mobile, Frankly Data melds data from a consumer’s use of websites and mobile apps with his or her demographics, interest and even physical location. Reveal Mobile tracks people via GPS and Bluetooth beacons.

Frankly then crunches the data into simple one- or two-page “collaterals” that account executives can present to digital advertisers when they make their pitches, says Frankly CEO Steve Chung.

For instance, he said, Frankly Data could identify consumers that have been reading about cars on the web and have also recently visited an auto dealership, and aggregate such “auto intenders” into a convenient buy for advertisers.

Frankly said the service will be spearheaded by Eric Burns, the newly hired VP of sales.

TV stations currently get less than 10% of their revenue from digital, says Chung. “We want to get that to 20% or 30%.”