Futuri Media Rolls Out TopicPulse V3.0

Futuri Media, a provider of interactive leveraging technology for media has added a number of new features and a new design for its social media intel system, TopicPulse. 

Scanning Facebook, Twitter, Instagram, message boards, blogs and news sources, TopicPulse provides real-time guidance on what’s trending in local social media on national and global scales.

With the new TopicPulse version 3.0, broadcast newsrooms and content producers tracking social media discussions in real time can now customize their dashboard to their own interests, write using #hashtag and keywords and target with real-time trending qualitative demographics.

Futuri President-CEO Daniel Anstandig said: “We built TopicPulse to be a comprehensive ‘buy, sell, hold’ system for local content producers. Using sophisticated monitoring and algorithms, it provides real-time guidance for local broadcasters on which content matters most to their audience. Research continues to show that heavy social media users are research-friendly consumers — which means that knowing what is trending in your market on social can help to drive intelligent content decisions and maximize ratings.”

TopicPulse v3.0 now enables media professionals to see:

• Predicted Trends: TopicPulse’s new predictive Viral Detector reveals which social media topics are likely to have high viral social potential, based on real-time trending.

• Advanced targeting: TopicPulse features precise demographic details on who is discussing a topic on social media, as well as a topic’s broader audience reach. TopicPulse, Futuri Media says, “is the only real-time social media tracking system that measures specific demographics.”

• Competitive intelligence: You’ll know which competitive media have already covered a story (or not), helping you navigate your strategy towards or away from certain topics.

• Opportunity: New “Gap Topics” are stories that are registering high in social reach, but rank low in broadcast/digital media coverage. This discrepancy presents opportunities to tap into what consumers really care about, ahead of the competition.

TopicPulse v3 also now helps users in several customized ways:

• Select your own TopicPulse inputs from Facebook, Twitter, Instagram, blogs, message boards and news sources, including your own DMA/state/country, keywords, brand followers and your own bookmarked website sources.

• Display your own “topics-at-a-glance” screen on your newsroom or studio monitor of the hottest topics, based on your preferences, along the most popular related hashtags/keywords, popular tweet and trending status.

• Compare topics side-by-side in one easy-to-use screen to see which stories are the most relevant to your brand or audience, and save them for future use.

• Create assignment lists to simplify organizing prep for your newscast or show content.

• Share with their colleagues lists of stories they’re working on

• Collaborate by posting comments and notes on projects and assignments to colleagues in your  workgroups.

• Improve search and social rankings, by showing which are the most important and fastest-growing hashtags and keywords to use in social posts. These capabilities, regarded as key relevance statistics, enable users to elevate their content’s search and social rankings.