Gray Names Luis Garcia To Board Of Directors

The board of directors of Gray Television today voted unanimously to expand the board by one seat and elected Luis A. Garcia as a director. Like all Directors, Garcia’s term will run through Gray’s next annual meeting.

Garcia is president and lead strategist of San Antonio-based MarketVision, a marketing firm focused on understanding diverse audiences and developing culturally relevant communication to bring about behavior change. The firm specializes in strategic planning, advertising content, promotions and experiential marketing, digital and social marketing, community outreach and public relations. Clients include numerous Fortune 500 companies and nonprofit institutions.

Garcia founded integrated-marketing firm Garcia 360° in 1998. He joined MarketVision as president in 2008 upon the merger of those two firms.

He is a native of Mexico City and a graduate of The University of Texas at Austin advertising program.

Gray Chairman, President and CEO Hilton H. Howell Jr. said: “Following the passing of our long-time Chairman Dr. Billy Mayher, the board immediately began a process to identify an additional independent director. That effort recently culminated with the unanimous recommendation by our nominating and corporate governance committee and with the unanimous vote by the board to elect Luis as our newest director. His entrepreneurial success and considerable experience in strategic marketing for large and small enterprises will bring further expertise and vision to our growing company.”