Gray Using Matrix for CRM, Sales Analytics

Gray Television Inc. has chosen Matrix Solutions’ Web-based CRM and sales analytics software. Gray operates 36 television stations serving 30 markets and operates 40 subchannels. Gray will be using Matrix in roughly half of its stations with the option to add additional stations as desired.

“We are very eager to launch Matrix as a resource in our sales efforts,” said Nick Waller, Gray regional VP. “In today’s diverse and demanding marketplace, providing accurate and reliable knowledge into advertising sales across our organization is a competitive advantage that Matrix delivers.”

Matrix offers views tailored to roles:

• For the corporate executive, detailed reports and dashboards give a clear picture across all properties offering deep visibility and analysis against goals, year-over-year pacing and identifies potential “gaps” to be monitored.

• For the sales manager, Matrix offers an analysis of key accounts, pacing and forecasting for all AEs, teams and offices. 

For the account executive, reporting tasks are simplified and forecasting is streamlined. Matrix tracks activities, deals and accounts — anytime, anywhere.