Hardin Moves Up At WVLT-WBXX To GM

Gray promotes Jasmine Hatcher Hardin from within its Knoxville, Tenn., duopoly to find a successor to retiring Chris Baker.

Gray Television’s WVLT (CBS/MNT) and WBXX (CW) Knoxville, Tenn. (DMA 61), promoted veteran broadcaster Jasmine Hatcher Hardin as general manager, effective January 1, 2018.

She succeeds Chris Baker, who recently announced his retirement after more than 20 years with Gray including 19 years as GM of WVLT. During Baker’s tenure, WVLT grew, launched one of the first multicast channels in the country and created a legal duopoly with WBXX.

Currently, Hardin is the station manager for WVLT and WBXX, and she has served as general sales manager since 2013.

She began her broadcasting career with Gannett’s WBIR Knoxville and WXIA Atlanta before joining WVLT in 2006 as national sales manager.

She is a graduate of the University of Tennessee College of Communications.

In 2015, WVLT named her the J. Mack Robinson Employee of the Year, and she is a 2017 graduate of Leadership Knoxville.


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