DMA 100

Hearst Names Palmer The Arkansas CW Sales Mgr.

Debora Palmer today was named sales manager of The Arkansas CW, Hearst Television’s multicast CW affiliate broadcast by its KHBS-KHOG Fort Smith-Fayetteville, Ark. (DMA 100).

Most recently, Palmer led the local sales team at Nexstar’s NBC and Fox affiliates in Northwest Arkansas.

“Debora is a dynamic sales executive with tremendous business acumen,” said The Arkansas CW and KHBS-KHOG General Sales Manager Giovanna Savorgnan-Smith. “Her leadership of our CW station will translate to continued meteoric sales growth” 

Throughout her 20-year media sales career, Palmer has held jobs including director of sales for the NBC-ABC duopoly in Joplin, Mo., as well as account executive positions in Little Rock, Ark., and San Francisco.


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