Hearst TV’s Maushard Adds Responsibilities

The company’s VP, news, Barbara Maushard, is tapped to succeed Brian Bracco in overseeing the company’s news product — on-air, online and on mobile platforms.

Barbara Maushard, who since 2008 has been a vice president, news at Hearst Television Inc., based at the company’s New York headquarters, will succeed Brian Bracco in oversight of the company’s corporate news efforts. Bracco left at the end of November to become GM of KSHB Kansas City.

In her expanded role, Maushard will lead Hearst Television’s news product — on-air, online and on mobile platforms.

“Barb has served with distinction at several Hearst stations, leading award-winning news teams,” said David J. Barrett, Hearst Television chairman-CEO.  “Her dedication to quality and excellence in local journalism has been instrumental in the success our stations have had in serving their local audiences.

“Barb will continue to work closely with Candy Altman, a 12-year member of the Hearst Television news management team,” Barrett added.  “Candy has played an essential role in our company’s industry-leading reputation as a trusted source in local markets throughout the country for political news coverage.”

Before moving to the New York headquarters in 2008, Maushard was news director at Hearst’s WESH Orlando, Fla. Her career with Hearst has taken her through four of the company’s stations; prior to WESH, she was at WISN Milwaukee as news director; she also was news director at KHBS-KHOG  Fort Smith-Fayetteville, Ark. She began at Hearst as executive producer at KMBC Kansas City.  She began her television career at WHOI in her hometown of Peoria, Illinois, later working at WCMH Columbus and WMAR Baltimore.

Maushard has served as vice chair of the ABC News Directors Advisory Board and is a member of the Radio-Television Digital News Association.  She graduated with a degree in broadcast Journalism from Bradley University in Peoria.

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